Week 6

Last week was lookbook/trends/ styling week. It was a productive week as I got to experience a small bit of styling and photography. It had always crossed my mind as a way to get in industry and I had always been interested in branding but last week was an eye opener. I did not enjoy it as much as I would.

The week began with a presentation on photographers and stylists. I was immediately drawn to Steven Meisel’s success, being told about his deal with Italian vogue was very interesting. Our first task was to create 6 mood boards for a photo shoot about us (location, props, hair/make-up, styling, mood and lighting, poses and casting). Once I decided what I was going to do the photo shoot on I enjoyed gathering and presenting images, it was not particularity difficult but I always struggle with layout. I am not very confident with layout and structure so mood boards and A1 sheets are a struggle.

Our next task was go trend spotting taking photos of the latest trends on window displays and in store. Unfortunately I had prearranged work experience I needed to do and had no time to do the activity so I looked online for the latest trends. This task was an eye opener because as a fashion designer knowing trends should be something you do all the time. I try and keep myself up to date with trends. The results were feedback to the rest of the class in groups of 4 or 5.

On the last day we were asked to present the final photo shoot. I did not enjoy the week so by this day I had switched of and stopped paying attention. In hindsight this was not the best thing to do as I produced horrible work for the week. I need to learn to work through things I don’t enjoyed instead of switching off.